Netflix – 60 Minutes

Film meets Fitness

For the launch of the Netflix film “60 Minuten”, we transformed seven McFit gyms across Germany into a set for movie and fitness lovers by installing advertising walls, displays, floor graphics and LED screens.

In addition to extensive logistics and transport planning, the film promotion was characterized by an exciting combination of event and set construction as well as signage and advertising technology. The reusable, sustainable Aluvision frame system was employed to construct walls in all seven studios. LED screens made it possible to integrate the “60 Minuten” trailer into the set-up to get martial arts fans in the gym excited about the new action film.