Mercedes-Benz World Cup Campaign

The best or nothing

For the 11 Mercedes-Benz G classes, we were allowed to create the layout and design in close cooperation with the agency, the client Mercedes-Benz and the German Football Association.

The challenge was to create the production files while leaving the final name of the participating players free. Added to this, the vinyl inscriptions had to be produced in a very short time, after the nomination of the provisional World Cup squad. The assembly of the vehicle lettering then took place in Graz/Austria.

Our package for the customer included

• Graphics and layout creation
• Manufacturing and production of vinyl decals and contour cut digital prints (print & cut)
• Laminating the vehicles