Wholey Exhibition Stand

Small space, maximum attention

If you want to stand out among 7900 exhibitors from 118 countries at Anuga, the leading trade fair for the food and beverage industry, you need a strategic exhibition stand design. Our booth for the cereal and smoothie bowl supplier Wholey was set up in such a way as to attract maximum attention through a height of five meters. The above-average height ensured good visibility in the exhibition hall and allowed us to maximize the small floor plan available.

A coordinated lighting concept to showcase the products and two LED video walls placed along sight lines supported this design approach. Food storage and refrigeration were also taken into account, as were the integration of wireless loudspeakers, internet access, logistics and transportation. The stand was built using the reusable plug and play frame system from Aluvision to ensure Wholey’s exhibition presence was as resource efficient as possible.